LONDON--(BUSINESS WIRE)--Sep 10, 2018--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new . A leading construction and engineering company in the US wanted to employ primary and secondary market research methodologies to develop a precise marketing plan and boost their ROI. Their current strategy was outdated and was inhibiting their ability to meet marketing goals and identify dynamic industry trends.
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Market Research Engagement for a Construction and Engineering Firm. (Graphic: Business Wire)
According to the experts at Infiniti, “Since there are different types of marketing strategies available today, choosing a strategy that fits the company’s objectives is essential for success.”
The adopted marketing strategy plays a very significant role in the success of any business. Since there are various types of marketing strategies, it is very important to choose the appropriate one according to the objectives of the company. Therefore, it is very important to analyze the different types of marketing strategies before choosing the one that caters to the specific needs of the company. There are basically two types of marketing strategies that are commonly adopted by construction companies, such as paid advertising and cloud marketing. These strategies are considered to be very crucial for any construction firm to stay ahead of their competitors.
The market research engagement presented by Infiniti helped the construction client to develop a complete profile of the dynamic US construction industry. The client was also able to assess the different types of marketing strategies by leveraging Infiniti’s qualitative and quantitive market research solutions.
This market research engagement provided benefits that helped the client to:
Gain detailed insights into the marketing strategies by employing both primary and secondary market research methodsDevise innovative marketing strategies that prove to be imperative in helping them meet their marketing goalsFor a free consultation with our analysts,
This market research engagement provided predictive insights on:
Tackling the impact of changes in tariffs and proposed tax rate on the construction businessTransforming the business objectives into marketing goals and prioritiesTo read more about the scope of our engagement,
View the complete market research engagement here:
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
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CONTACT: Infiniti Research
US: +1 844 778 0600
UK: +44 203 893 3400
INDUSTRY KEYWORD: CONSTRUCTION & PROPERTY OTHER CONSTRUCTION & PROPERTY
SOURCE: Infiniti Research
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PUB: 09/10/2018 08:33 AM/DISC: 09/10/2018 08:33 AM