When couples prepare for Valentine’s Day, one special gift that comes to mind is beautiful flowers.
April’s Flowers has been a longstanding florist shop on Beaver Drive for more than 30 years. Previous owner Gale Wells has been creating memorable arrangements there for 19 years.
At the beginning of January, April’s starts ordering flowers and products, prepping for the second week in February when things really start picking up. On Valentine’s Day itself, Wells estimates they deliver at least 200 products and sell many more out of the store.
Wells has played a part in many life-changing memories over the years, such as a dozen roses with an engagement ring inside.
Something she is always surprised by are “the sweet things the men write on the cards, just because they love her that much.”
Some carefully-crafted arrangements like “Heart and Soul,” “Forever Fuchsia” and the “Visions of Love” bouquet are featured on April’s website this time of year.
In addition to Valentine’s Day, the month of May — Mother’s Day and high school prom season — is the busiest time for April’s, Wells said, as well as around Memorial Day.
April’s carries much more than flowers, though. Buyers can choose from fruit baskets, stuffed animals, plants and personalized pieces. Wreaths and cemetery arrangements are also offered and delivered for funeral services.
Wells has nicknamed the shop “Grandma’s little nook” over the years, incorporating little home decor items, too.
Customers often say how thrilled they are with the customer service at April’s, Wells says, which is a top priority for them.
“I have a passion for flowers, weddings and events, and working with customers,” Wells said. “I’ve met and made a lot of friends in the area.”
Throughout the years, April’s Flowers has added more products and sales have increased tremendously, Wells said. Luckily, they’ve been able to stay in the same center-of-town location.
Wells passed ownership of the business on to Morgan Camuso, who shares the same passion for contributing to occasions.
Camuso will bring a fresh, modern look to the shop, Wells said, as well as adding to the business’ social media and online presence.
Roses or lilies are used for more than Valentine’s Day or Mother’s Day flower arrangements, they can symbolize sympathy or loss. It’s something Wellssaid she has witnessed often in catering to families dealing with cancer or losing a loved one.
“I’ve cried with so many women over this counter,” she said. “People come in to order flowers for a funeral, and I’m crying with them.
“This is a hard thing for them, to walk through that door and order these pieces, and it’s your job to make it easier.”
The few, tight-knit employees of April’s Flowers pride themselves on making everything personal and special for customers, Wells said. Little things, like sending a photo of a flower arrangement to a customer who lives out of town, can help them feel included in the memory.
For more information, visit April’s Flowers on Facebook, visit its website, www.aprilsflowersduboispa.com or call 814-375-0750.