DuBOIS — On Oct. 26, the Miller family opened its first brick-and-mortar store, North Crate & Co. at 2906 Oklahoma Salem Road in the DuBois area.
Joshua and Tanya Miller’s goal in opening the store is to change the way people buy furniture and home decor.
“When purchasing furniture for your home, you are often limited to what you can buy from the store and have no ability to alter the furniture to better meet your needs,” Tanya Miller explained. “Therefore, you pay a lot and compromise on what you really want.”
To remedy this problem, North Crate & Co. offers a custom design process which enables customers to create their own heirloom piece that is the perfect fit for their home.
“Our furniture is manufactured ‘in-house’ or locally, giving us the ability to maintain quality control. Our products are solid wood with a quality finish and classic design,” she said, adding that the majority of the furniture is made on site.
The new store will create four part-time jobs to start, but the Millers are hoping that business will create further growth and job creation.
The couple has sold furniture on the eastern side of the United States for more than 11 years with their company called Oak Crafts, Inc. The goal is to take that knowledge and skill to give customers a unique role in the production process.
“I have always envisioned opening a store from the moment we started building furniture. As a child I was wired with a creative mind and believe that one’s environment is really important,” Tanya Miller said. “My amazing husband loves woodworking and is helping to create my dream.”
The Millers are a family of five, with three small children.
“We have always worked with our kids and believe in making and achieving one’s dreams,” she said. “We work hard at instilling this in our children.”
A ribbon cutting was held Tuesday, and a grand opening will be held on Nov. 11, with refreshments, entertainments and more.